Report: Social Networks’ Cheap Ads Affecting Web Publishers

New York – Social networks like Facebook and MySpace account for more than one-fifth of all U.S. advertising traffic, but are bringing in the lowest rates for their ads, and may have dragged down the average online CPM by as much as 18% over the past

Interactive Marketing Round-up 7-12-10

Heres a round-up of todays top stories in interactive marketing.

Watchdog offers training on on-line alcohol marketing

By James Wilmore Portman Group moves to address concerns around alcohol promotion on the internet The Portman Group is addressing concerns around the responsible promotion of alcohol on-line by running free training sessions for marketers. The sessions

Google Entertains Interactive Video Ads

Google CEO Eric Schmidt told media at the Allen & Co. media summit that the company is experimenting with interactive video ads as a break from the traditional search and banner ads that have propelled Google, Yahoo, AOL and others to success on the Web.

Central Interference: China Bans Potentially Offensive Online Advertising

The Chinese government has announced a new policy that is designed to crack down on those online advertisements which use sexually charged imagery to sell products like MMO titles, which are very popular in the Communist country. The Ministry of Culture

Determining Influential Users in Internet Social Networks

Journal of Marketing Research 47(4): 643-658 Abstract The success of Internet social networking sites depends on the number and activity levels of their user members. Although users typically have numerous connections to other site members (i.e.,

How to Use Link Building for Great SEO Results | Brisbane Search …

How to Use Link Building for Great SEO Results Before now, creating and publishing websites on the World Wide Web weren’t as easy as they are today. This is. Read the original post: How to Use Link Building for Great SEO Results | Brisbane Search …

Google countering iAds with interactive video adverts on the web

Seeing Apple’s iAds popping up in iOS apps, Google reckoned it should take a more aggressive stance in order to protect its not-so-dominant share of display adverts on the web. According to The Wall Street Journal, the search firm is hailing new

Around the Net In Online Marketing: Google Hot For ‘Interactive Video Ads’

Jul 19 OMMA AdNets (LA)Jul 21 OMMA Behavioral (SF) Jul 22 OMMA Metrics (SF) Aug 25-28 Mobile Insider Summit (Tahoe) Aug 29-Sep 1 Social Media Insider Summit (Tahoe) Sep 27 OMMA Awards (NYC) Sep 27-28 OMMA Global (NYC) Sep 28 Online All Stars (NYC) Sep 29

Around the Net in Search Marketing: What’s In Google’s Site Speed Algorithm

Jul 19 OMMA AdNets (LA)Jul 21 OMMA Behavioral (SF) Jul 22 OMMA Metrics (SF) Aug 25-28 Mobile Insider Summit (Tahoe) Aug 29-Sep 1 Social Media Insider Summit (Tahoe) Sep 27 OMMA Awards (NYC) Sep 27-28 OMMA Global (NYC) Sep 28 Online All Stars (NYC) Sep 29

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