Marketing Web: Managing customer experience in services marketing industry

A couple of years ago I flew to Spain and a former friend (you’ll understand soon why he is “former”) recommended a specific airline. Everything that could go wrong did go wrong, beginning with an unpleasant journey when I had expectations of a positive

Report: E-mail marketing beats social media

Relevant, targeted e-mail campaigns still grab more attention than Facebook or Twitter, despite the daily buzz about social m - More - 

Cineplex advertises exclusive on-line trailer of TRON

‘s Cineplex Entertainment and Disney Canada invite you to experience the new full-length trailer of the highly anticipated film, TRON: Legacy, which can be viewed exclusively in Canada on-line at Cineplex’s website beginning today at 2 p.m. PST (5 p.m.

Around the Net In Online Marketing – Thursday, Jul 22, 2010

All MediaPost/OMMA EventsEvent Blogging Past Event Videos

New York Times boosted by online ads

The New York Times posted its first quarterly revenue growth since 2007 on Thursday, with a jump in online advertising revenue offsetting further declines in print.

DoubleVerify goes after fraudulent online advertising

The Advertising Fraud Detection Lab is a new research division created by DoubleVerify to investigate fraudulent online adver - More - 

Inside The Mind Of Josh Chasin (Toilet Paper, Banner Ads)

Want to know what sticks inside the mind of comScore research chief Josh Chasin? Well, he?s telling us right now during a keynote at OMMA Metrics & Measurement in San Francisco. Actually, Chasin just cited two quotes that have stuck in his mind all these

Four Ways to Use SlideShare to Boost Your Reach Online

It’s the social weapon you just don’t hear enough about: SlideShare.

Forrester: US IT Spending to Ramp in Second Half of Year

Forrester expects that IT spending in the United States will ramp up in the second half of 2010. Overall, spending will be 9.9 percent more than in 2009, a jump from the 8.4 percent Forrester predicted in April. – Forrester Research analysts are

Around the Net In Online Marketing: Experts: Web Filling Up Fast

Jul 21 OMMA Behavioral (SF)Jul 22 OMMA Metrics (SF) Aug 25-28 Mobile Insider Summit (Tahoe) Aug 29-Sep 1 Social Media Insider Summit (Tahoe) Sep 27 OMMA Awards (NYC) Sep 27-28 OMMA Global (NYC) Sep 28 Online All Stars (NYC) Sep 29 Future of Media (NYC)

Next Page »